
Boozer Downs – The town's and John's attorney. Faye Gamble – Woodstock town clerk to whom John spoke on the phone while he committed suicide. Worked as Woodstock Town Clerk during John's time of delight with the town and co-owned Woodstock Garden Center with John. Cheryl Dodson – John's friend and one time love interest. Jeff Dodson – mayor of Woodstock and briefly John's business partner. Allen Bearden – John's friend and a horologist based in Pell City, Alabama. Allan "Bubba" Cresswell – co-owned a tattoo parlor with Tyler. Dylon Nicols – purported to have been murdered by Kabrahm. Kabrahm Burt – rumored to have murdered Dylon Nicols. Jake Goodson – John's employee and Tyler's brother. Tyler Goodson – John's younger friend and employee. Mary Grace McLemore – John's elderly mother. Brian Reed – host and executive producer. Reed (middle) and Snyder (right) being interviewed about S-Town in May 2018 Reed generally refers to the podcast by the non-euphemized name in the episodes themselves. Though the podcast was promoted under the name S-Town, Reed reveals in the first episode that this is a euphemism for "Shit-Town", McLemore's derogatory term for Woodstock. In the narrative of the podcast, this occurs at the end of the second episode, and subsequent episodes deal with the fallout from McLemore's death while exploring more of McLemore's life and character. McLemore killed himself by drinking potassium cyanide on June 22, 2015, while the podcast was still in production. He recorded conversations with McLemore and other people in Woodstock, which are played on the podcast. He investigated the crime and eventually found that no such murder took place, though he struck up a friendship with McLemore, a "depressed but colorful" character. After a year of exchanging emails and several months of conversation with McLemore, producer Brian Reed traveled to Woodstock to investigate.
McLemore sent an email to the staff of the show This American Life asking them to investigate an alleged murder in his hometown of Woodstock, Alabama, a place he claimed to despise.